3. Visual Culture
Coordinator: M.A. José Alfredo Herrera Pescador
The emerging theoretical field of visual culture, which has evolved directly
from visual studies, is considered an interdisciplinary formation that
touches upon disciplines as diverse as art history, iconology and mass
media studies. According to Mirzoeff, visual culture is defined as the
heterogeneous field of interests whose epicenter is vision and the importance
of visual phenomena when producing meaning, channeling relationships
of power and configuring the fantasies of a contemporary world where
visual culture is an integral part of everyday life.
In this work group, we propose approaching this problem from the following perspectives:
-The role of aestheticism in art history and its reassessments.
-The imaginary in the mass media (fashion, genre, sexuality, war, etc.)
-The image and relationships of power (social, ideological, etc.)
-The impact of new technologies on aesthetics and artistic production (filmmaking, installation art, etc.)
Trivialis: Eroticism, Pornography and Prostitulogy in Contemporary Visuality
Dr. Fabián Giménez Gatto
Considerations on the Representation of Space in Our Contemporary Visual Culture
Arturo Rodríguez Döring
Media Facade: The New Urban Landscapes
Christian Saucedo Rodríguez
Photographic image / digital image
Xavier Moyssén L.
Sticker and Stencil: Walking as an Esthetic Practice
Jorge Armando Dávila Ramírez
About M.A. José Alfredo Herrera Pescador
Herrera Pescador holds a master’s degree in Arts with a major in Cultural Promotion from the Department of Visual Arts from the Universidad Autónoma de Nuevo León.
He has offered multimedia expositions in Mexico, the United States, Cuba, France and other countries.
He teaches audiovisual media, art theory and cultural analysis at the undergraduate and graduate levels.
Herrera Pescador co-authored the book Transferencias, convenciones y simulacros.
He is currently pursuing a doctorate in Humanities and Art at the Universidad Autónoma de Zacatecas.